If you are looking to challenge and stimulate your career, you’re going to want to be discovered as one who has the vision and passion to catapult to new levels. In my experience working with emerging women leaders, the question women so often ask is: what is the right path to get recognized?
Whether you want to make the next step in your career, or leap to that high level position, it is important to learn the necessary steps to be a recognized leader within your company, as well as within your industry.
Your company is most likely looking for “can-do” candidates, rather than “could-be” ones. In many cases, it is a matter of effective marketing, and that is where you have the power to become noticed. Think of marketing yourself like your favorite companies market themselves. They work to establish visibility and brand equity; they know that simply having a great product isn’t enough. What are the attributes that make their brands appealing to you? It’s the same at a personal level. You have to brand yourself and be known for being the best and having a unique way of doing your job.