By Trina Rimmer 
Have you ever read a sales or marketing script used for training and thought to yourself, “Who actually says this stuff?” or “No caller is ever that polite and forthcoming.” You’re not alone in being skeptical. Most of us are understandably reluctant to embrace words, processes or ideas that don’t ring true. When the tone, message, or content of training lacks authenticity, learners quickly tune out. And, if your training doesn’t engage learners in a way that allows them to learn through experiencing the consequences of their choices, what’s the point of training them at all?






Since starting Impact Instruction a little over 5 years ago, I’m often asked about the lessons I’ve learned, not just in being an entrepreneur but also in becoming a better leader.




