We live in a world where an enormous amount of information is created and shared at lightning speed. I originally posted this article over 3 years ago. I took some time to revisit it to see what has changed in our world of information and technology, and how we in the training field can help our teams and organizations find the right information for the right learning experiences.
A 2011 Fast Company article shared these facts about social media content, and I revisited these statistics for 2015.
- 2011: The Facebook community (500 million members) creates almost 1 million pieces of content every minute. 2015: That number is now 890 million daily active users and according to Pew Research Center, Facebook is used by 57% of all American adults.
- 2011: Twitter’s network serves up 125,000 tweets per minute. 2015: Twitter serves up 350,000 tweets per minute according to Internet Live Stats.
- 2011: YouTube receives over 48 hours of video content per minute. 2015: YouTube’s press statistics report 300 hours per minute, with over 50% of viewing from mobile devices.
That 2011 article went on to share this: “Taming this torrent [of information] into something manageable and highly relevant is increasingly seen as the key for Twitter, YouTube, and Facebook. . . that explains why discovery is the word du jour in tech.” Creating a discovery engine with the right balance of relevant information and personalization is a formula that still hasn’t really been cracked.
And in 2015? There’s more of everything. More information, and information-sharing tools and sites out there. That creates an even greater need for personalization to find those learning experiences that are relevant.
How can we in the training field problem solve for this? By making sure we’re pursuing relevant discovery.