Earlier this year, Impact Instruction Group surveyed training industry leaders and professionals nationwide for our third annual Learning and Development Technology Trends Report. It’s always fascinating to see how learning and development organizations are putting technology to use.
This summer, we had an opportunity to take our research one step further. Our friends at the Society of Insurance Trainers and Educators (SITE) allowed us to follow up with a companion survey targeted to their members to see where the Insurance sector mirrors, as well as differs from, the national trends.
Here’s what we found.
With our general survey, eLearning is still on the top of the list, with 85% of organizations planning to have eLearning as part of their overall portfolio. Webinars a
nd video are also strong contenders, and organizations have become conditioned to having these delivery methods in their portfolios. For SITE members, the webinar platform is very prevalent with over 80 percent of SITE organizations investing in webinar-based learning. Interestingly, video is a medium that is often ranked right behind instructor-led environments when it comes to personal engagement or connection. With SITE members we see an opportunity to increase the use of video, because only a little over 50 percent of the respondents are making investments there.
Leadership support for technology-based solutions in learning and development is growing, either steadily or rapidly, and our SITE survey mirrors what we’re seeing in the general population. In both, nearly 60 percent of respondents say that leadership’s support is steadily increasing. One key point is that organizations are increasingly selective with the investments being made in learning initiatives. So while they have leadership support, it’s also critical that learning practitioners are able to connect the investment in technology-based initiatives to company goals, and demonstrate return on investment.
Mobile Learning Adoption
There is room for growth here. 44 percent of the organizations we surveyed in our general survey have mobile devices in their organizations, but no learning strategy. 61.6 percent of SITE organizations surveyed are still in the exploratory stages of mobile learning, or have no significant plans in 2015 for mobile learning. We urge organizations to have a mobile learning strategy, especially organizations with distributed populations. That strategy needs to account for business outcomes, audience needs, appropriate content for mobile delivery, design approaches, development tools, and implementation/ongoing maintenance.
Mobile learning Adoption – Staffing
Of those SITE members planning for mobile learning, 40 percent are planning to train their current staff to address mobile learning trends. Similarly, 35 percent of our general organizations surveyed plan to train current staff. That tells us the SITE member companies recognize there is a specific skills set for the mobile learning environment, and that organizations will invest in making sure their people are ready for design and development on mobile.
Both SITE and general survey respondents were evenly split on the topic of Enterprise Social Networks. With SITE respondents, 52 percent have enterprise social networks, and 48% are without. This is an area for growth. By incorporating ESNs, businesses can capture more organizational knowledge that they may not otherwise have access to; cultivate more collaboration and relationship building among teams, especially in virtual environments; identify internal SMEs who are contributing value to the organization; and access usage data that will allow them to improve learning offerings. Enterprise social networks are expected to be a $2.7B industry by 2017.
Tin Can API
The Tin Can API continues to establish itself as the next generation of data gathering in learning technology. You can think of it as the modernization of SCORM, but we have some work to do in this area. In both the general survey and the SITE-specific survey, the highest percentage of respondents indicated that they had no plans to use it or had never heard of it. In fact, nearly 60 percent of SITE respondents hadn’t heard of Tin Can API.
We invite you to see the results of the full survey in the Impact Instruction Group 2015 Learning and Development Technology Trends Report. Just click on the blue subscribe button on the top right of this page for instant access.
And if you’re an Insurance industry executive interested in the details of the SITE member research, email us and use “SITE Webinar” in the subject line. We’ll be able to provide you with a link to the on-demand recording.
Looking for more SITE info? Check out our five learnings SITE Conference.